Product Launch Plan Essay Example | Topics and Well Written Essays - 750 words

Product Launch Plan - Essay Example Nonetheless, the target consumers are middle class groups, who are highly involved in the media-saturated world attributable to things like advertisements, internet and mobile phone. Company SWOTT analysis Strengths The company is located in Italy, which is a company that is associated with a tradition of pioneering production of wine. In fact, this is a tradition that would enable the company to have a good reputation and the customers will have confidence in their products (Marini & Tepponen, 2012). The company will be situated in company that has favorable climate conditions, given that Italy is countries that cover an area attributed to different types of climatic zones; in this case, this will provide ideal location for increased productivity of grapes used for making wine. In 2011, trends of wine sales were attributed to establishment of modern concept, which are contrasting with the France conservative culture (Marini & Tepponen, 2012). In fact, France has a market of wine tha t is highly competitive due to introduction of flavored wines. Weaknesses Structures of Italian vineyards lack a specific strategy given that it is highly concentrated with small wineries that are owned by families and this have a negative impact on production (Marini & Tepponen, 2012). The company is likely to face challenges due to unfamiliarity with French culture and their customs; in fact, this may have a negative impact on the effort to venture into the market (Marini & Tepponen, 2012). Opportunities In France, there are potential customers, who have developed tastes and preferences for wine; in fact, they are able to rank these products based on value over volume leading to willingness to pay high prices per unit price (Marini & Tepponen, 2012). There are opportunities derived through wine intelligence in France market, whereby there are models being developed to facilitate market growth and ascendancy of wine; thus, the consumers will develop ways of distinguishing between v arious categories of wine (Marini & Tepponen, 2012). On the other hand, the company can focus on establishing a single brand with consistency in quality, taste and it will be associated with Italy. Threats France market has been surpassed by other markets such as Australia and Britain; thereby a decision to venture this market poses a threat of reduced profitability compared to other markets (Marini & Tepponen, 2012). There are other threats emanating from a decrease in the number of wine drinkers; in fact, this is a tradition has been introduced in the market, despite high per capita among consumers in the market. The competition There are increased chances that Italy will lose their position of being leaders in the market of wines due to stiff competition from other countries such as Australia, America, Chile and South Africa. However, Italy has attained a competitive advantage based on marketing strategies, whereby they promote products through captivating images (Fernandez-Cruz, 2003). Nonetheless, this competition has led to a decrease sales of wine in Italy; in fact, analysis in 2010 indicates that the country lost to their leading position to South Africa, which attained twenty percent market share. Therefore, this

What Is Marriage For Essay Example | Topics and Well Written Essays - 1000 words

What Is Marriage For - Essay Example Marriage is the changeable conception and it is right to accept the modern changes that are concerning homosexual couples. The Society like the constant variable is trying to refute same-sex marriage, using different prohibitions, but it is impossible to stop the development of the world only refuting the existence of one or other situation. It is obvious that when opponents of gay marriage are defending their point of view, they, after a ritual condemnation of homosexuality and claims that gay marriage somehow inexplicably â€Å"threaten society† and â€Å"undermine marriage†, will certainly end up with unfortunate consequences of same-sex marriage: if we allow gay marriage then people will want to legalize polygamy and marriage with pets. But arguing this position it is possible to say that same-sex marriage never results from polygamy and, in fact, we can say that if same-sex marriage is good because it allows more people to get the benefits and advantages of family life, then polygamy is undesirable because it deprives some people of the benefits and advantages. Let us explain the changing meaning of marriage from 1850-1950. What was marriage for those times? First of all, the marriage was a kind of the contract that helped to share money between families. The engagement feast was the moment that the two families finished negotiations and finally signed, witnessed, and notarized the marriage contract. Those times the marriage was not seeing by the society as a union of the two loving people.... It is obvious that when opponents of gay marriage are defending their point of view, they, after a ritual condemnation of homosexuality and claims that gay marriage somehow inexplicably â€Å"threaten society† and â€Å"undermine marriage†, will certainly end up with unfortunate consequences of same-sex marriage: if we allow gay marriage then people will want to legalize polygamy and marriage with pets. But arguing this position it is possible to say that same-sex marriage never results polygamy and, in fact, we can say that if same-sex marriage is good because it allows more people to get the benefits and advantages of family life, then polygamy is undesirable because it deprives some people of the benefits and advantages. Let us explain the changing meaning of marriage from 1850-1950. What was marriage for those times? First of all, the marriage was a kind of the contract that helped to share money between families. According to Graff, â€Å"the engagement feast was the moment that the two families finished negotiations and finally signed, witnessed, and notarized the marriage contract†. (Graff, 2004). Those times the marriage was not seeing by the society as a union of the two loving people. The marriage for love was the privilege of extremely poor people who had no property and some of them had no even two different cloths. Also people used the marriage as a way to share labor. Giving several examples we can say that a fisher needed a fishwife; a butcher needed a butcher wife and so on. We can see that during the longest period of time marriage was deal. This point of view and this seeing of the concept of the marriage were common for